We live in an ever-changing world, staying relevant in the events space is one of the major challenges that every events company is set to be faced with. A Pretoria based event organisation company, HomeComing events, founded by two young black men, Katlego Malatji (29) and Neo Moela (28) has been able to stay relevant for eleven years because they never put themselves too much in the spotlight, but they let their work do the talking for them.
“We have never been in the forefront and the limelight. The brand has always been bigger than us which has always allowed us to adjust. To always know when to let go of certain things, when to stop doing the marketing ourselves and start outsourcing,” said Malatji.
He said knowing when to partner with other companies, staying on the ground, keeping your finger on the pulse of the streets and knowing what is best for the brand has kept them going over the years.
They have six to eight interns every year to keep fresh ideas and to know what the youth is after.
The company offers services that include event management, event management consultancy, marketing, sponsorship procurement, and activations. They have worked on big events like Tshwanefontein, pool parties, All white parties, HomeComing Africa, HomeComing Picnic and One was traffic. Their long impressive list of previous clients includes Channel O, Standard back, Vodacom, Oppikoppi and Afropunk.
Published in Articles
As we close off women's month, we celebrate one of the youngest businesswomen who is doing aRead more
Legendary music duo, Jotham "Vetkuk" Mbuyisi and Zynne "Mahhota" Sibika celebrate 18 years ofRead more