Your stage and your lights must be visually stimulating. That is why event organisers try to get different designs, do something different and hire the best of the best productions because the event must feel good, look good and sound good. That gives the consumer the full experience and they would not mind spending their money on you because you stimulate all their senses in the event.
The stage is of course the first thing that holds your attendees’ attention. Modern imagery techniques such as 3D projection and the creative use of lighting will remain in the spotlight. But this doesn’t mean simple old staples will be pushed out. Foam letters and cardboard backdrops are still effective when you want something eye-popping on the cheap.
The ideal stage design is one that engages the senses, not just the eyes. Of course, the design should clearly reflect your stated goals for the event.
For example, you can incorporate modular stages into your event, mixing and matching them to match the mood or theme of the event. Apart from this, you can also use colour and lighting to reinforce themes, changing the lighting to match the topic of the session (if is a presentation).
Published in Sound and Stage
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