There are lots of affordable tools out there, no matter how you plan to make or share your event planning portfolio. The debate over print portfolios vs. digital portfolios is still strong across all professions but it’s good to have at least one digital and one physical portfolio, even if only to have all your bases covered.
Use website builders and templates. Sites like Wix and Squarespace make it easy to create your own event planning portfolio site without any experience. Wix offers event planning and professional portfolio templates you can use for free.
One of the best things you can show on your event planning portfolio is actual statistical proof that verifies you set an event goal and reached it.Suggestions on how to make a one of a kind portfolio:
One of the best ways to make your event planning portfolio stand out is to customize it for every new client. Pick the materials that most closely match the client’s brand, event goals, and personal tastes. This is tough to do with your online portfolio, but the good news is that it’s easy to change up your physical portfolio without having to give it a complete makeover.
If you’d like the mix things up with the content itself, look up other local event planners and peek at their digital portfolios. If you notice a pattern, like the exact same fonts or similar layouts, try to deviate from it in a way that is still visually appealing and functional.
Make sure that there is an element your clients get from your page that they will not get from your competitor. These differences will help make yours more memorable.
At the end of the day, it’s totally possible to book a client without a portfolio. But if you do not have any experience or event planning education at all, you’ll be giving yourself more opportunities if you do.
Published in Marketing and Sales
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