After getting the sponsorship for your event, do not relax and think that you will meet your sponsors again on the day of the event or after it. Keep the communication going to strengthen your relationship.
If your sponsors attend your event, make sure they are taken care of and given special treatment. Making good impression should be your number one priority, ensure that they feel good about the decision they took to sponsor your event.
Treating them special may include free tickets and VIP passes, (of course that goes without saying) or on-site perks like meeting performers, pampering sponsor employees with special treatment at your event goes a long way in showing your partners you appreciate them.
You can take photos or videos of the event, monitoring media coverage of the event and any evidence that it was successful and generated the impressions you estimated in your proposal. This is the first step towards renewing the sponsorship for next year. Do not forget to send them formal thank-you letters.
After the event, be prepared to supply each of your sponsors with evidence that you fulfilled your commitments to them. Providing a proper and formal report on whether you met, exceeded or fail to meet sponsors’ goals is important.
While you’ll want to provide an official report on whether you failed to meet, met, or exceeded sponsors’ goals after your event, you can also keep on providing visual updates throughout the day can help you show partners how their activations are faring.
To do that, station photographers near sponsors’ booths and have them take shots of attendees interacting with different brands. You can then post these images on social media, making sure to tag your sponsors, and hopefully inspiring them to share them, too.
Published in Finance and Sponsorship
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